C.H. Robinson Transforms Logistics with the Latest Artificial Intelligence

The company is breaking new ground in its supply chain operations with AI-powered technology, automating over 10,000 daily transactions.

2024-12-02 | News

Proprietary technology created by C.H. Robinson broke a decades-old barrier to automation in the logistics industry this year.

Using generative artificial intelligence, the most cutting-edge form of AI, the company’s new technology now manages over 10,000 emailed business transactions a day. This advancement represents a major leap in artificial intelligence for logistics, where automation and decision-making are becoming faster and more accurate than ever before.

It performs routine tasks across the lifecycle of a shipment—quoting a price, accepting loads, setting appointments for pickup and delivery, and checking on freight in transit – in mere seconds. Shippers get greater speed-to-market and cost savings, while C.H. Robinson’s people are freed up to do more strategic work for their 90,000 customers. These benefits highlight how artificial intelligence for logistics is reshaping global supply chains by reducing manual work and improving efficiency.

Because of the impact of these innovations across global supply chains, they have been featured in:

Microsoft also wrote a case study about C.H. Robinson’s advancements with generative AI, showcasing it on their Azure AI website. Listen to Mark Albrecht, C.H. Robinson VP of Artificial Intelligence, speak at Microsoft’s sold-out Ignite customer conference. The interview begins at 29:13.

Next, C.H. Robinson will be speaking about AI at the SMC3 JumpStart conference in January 2025—further demonstrating leadership in artificial intelligence for logistics and its role in driving innovation.

Read more about C.H. Robinson technology, built by and for supply chain experts, and how artificial intelligence for logistics is powering the next era of automation and efficiency.