Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.
Caborca, Mexico’s season is still in full swing, but volume is not sufficient to cover industry demand. Open market prices are high and due to a heat wave producing +105F temperatures in the region, there are concerns for increased spreading and seeding.
Current conditions remain extremely short, and we do not anticipate any improvement in the short term. Based on current field performance and weather impacts, we expect these challenging conditions to persist through mid-April. Georgia typically begins its season around May 20–25th, which means that true market normalcy is unlikely until late May, when new spring acreage comes online and supply begins to stabilize.
Broccoli markets are steady this week, with the USDA reporting balanced supply and demand across the wholesale market for both California and Mexico product. Yuma, Arizona harvests remain active, with growers reporting strong quality and consistent production, supporting reliable availability on crowns, bunch, and florets. Mexico crossings continue to supplement the market, with iced crowns available on the floor and additional volume moving on short lead times. Overall, supply from Arizona, California growing regions, and Mexico is sufficient to meet demand, and market conditions remain stable with no major supply disruptions anticipated in the near term.
Florida is going well. Texas is seeing a lot of heat this week which may force things to end earlier than normal. The transition out west is expected to be rough which could cause markets to fluctuate.
We have better supplies of celery for this week and next week as well. The market continues to fluctuate in price from shipper to shipper. The overall acres planted has created this elevated market and supply situation. Weights are at normal budgeted levels and quality is solid despite market conditions.
Cucumber supply remains short this week. Domestic markets in Mexico continue to be very active, which is keeping a substantial portion of product from crossing into the U.S. Newer fields have not yet produced the anticipated volume, and the northern region of Hermosillo is still not fully ready to begin its spring crop. Adding to the challenge, the Honduran season is winding down this week, and Florida remains about a month away from harvest. Given these combined pressures, March is expected to remain extremely active, with limited availability and elevated markets. We advise avoiding or delaying promotions until supplies stabilize.
All varieties of greens have good quality and supply. The weather forecast is looking excellent as we head into the Easter pull. Ample supply will be available. Talk to your Robinson Fresh account manager to plan your needs!
Supplies are steady across romaine, green leaf, and red leaf in Yuma. The market is steady at current levels. Quality continues in great condition with normal weights and yields. However, expect a gap as Salinas is looking to be delayed in start due to cooler and rainy weather on the younger crop. Texas and Mexico are good options for subbing in.
Squash supplies remain extremely tight as Mexico continues to struggle with disease pressure and declining yields from older fields. The northern region of Hermosillo is beginning production within the next few days; however, until that ramp-up occurs, we anticipate squash markets will remain very active. Florida production also remains below normal, and this week’s low temperatures are expected to further suppress yields in the near term.
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As we approach spring, the crop continues to get smaller. The latest storage report is showing that storage inventories are lower than the same time last year. As a result, we are seeing a rising market on many varieties, sizes, and packs, and this trend is expected to continue for the next couple of months. The most significant item that is down this year is the Gala apples. The latest report shows the crop is down over 20% from last year. This item has really tightened up in the last month, and prices are very high for this part of the season. Expect Gala availability and pricing to continue to rise as we progress through this month as there is no relief in sight. The other top variety that is short this season is the popular Honeycrisp variety. The Honeycrisp crop was down over last year and has become even tighter over the last month because of strong sales as well as low pack-outs. Overall, we are left with a smaller crop than expected and rising prices. With that said, we still have apples to sell and select promotional opportunities on some of the varieties. Import apples will also give us some relief as we begin to get limited arrivals in the next week or two. Although we don’t expect the import crop to lower prices, we are hoping that it stabilizes prices a little over the next couple of months.
Texas is the main shipping point for Mexican avocados, almost their entire supply. Other than 60s, all other sizes are available. Quality remains good with excellent eating. Market expected to remain steady to slightly higher as we move forward.
Blueberries
Import blueberry availability is currently scattered across pack size availability and grower. FOB costs will vary.
All Chilean residual product in the marketplace is expected to dry up by mid-March. Quality is poor. In Central Mexico, this region will remain a key alternative supply source, though volumes are not expected to be adequate to meet total market demand. Expecting elevated FOBs to linger until the domestic season can help support demand.
Domestic Blueberry (Florida) Crop assessment continues, projecting a mid-April start date.
Raspberries
Demand for conventional raspberries remains strong, with firm FOB pricing as supplies from Central Mexico, California, and Baja continue moving through the market. Organic demand is also solid; however, variability in production across brands and growers is creating a wider pricing range. We expect to see an increase in routine transfer shipments moving through California to support consolidated loading as the strawberry season continues to ramp, pulling demand toward the West Coast.
Blackberries
Conventional blackberry demand remains moderate, with FOB pricing holding steady as Central Mexico production continues at consistent levels. Organic demand is solid, though production variability by brand and grower is contributing to a broader price range. Specialty pack options remain available, with some shipper-to-shipper trading taking place. Product transfers to California are expected to become more consistent to support consolidated shipments as the California strawberry season continues to ramp, pulling demand toward the West Coast.
Slightly lower supplies on cantaloupes this week compared to last as growers experience vessel delays, but still fair availability. Volumes are expected to increase the end of the month. Very strong quality has been seen all season with no expected changes or disruptions.
Oranges
Lemons
Grapefruit
Mandarins
Fruit availability should improve slightly on both coasts this week. However, green grapes remain much tighter than red, so green-only orders may still be difficult to fill. Spot-market pricing is expected to stay around last week’s levels despite the increase in volume; however, prices may jump toward end of the week if volume continues to move.
Demand exceeds supply on honeydews with very light offshore volume as Guatemala transitions between growing cycles. Both Honduras and Guatemala have seen lighter yields this season due to whitefly pressure. Southern Mexico continues to harvest honeydews loading in Nogales, but supplies remain tight.
Region: Veracruz, Mexico
Weather Update:
Warm and humid conditions are expected throughout the week. During the first few days, heavy rains may occur, accompanied by partly cloudy skies. Toward the end of the week and the beginning of the following week, conditions are expected to become more stable, with a lower probability of precipitation. Maximum temperatures are forecast to range between 80 °F and 90 °F, while minimum temperatures will remain between 62 °F and 68 °F.
Market Intel:
The market is changing rapidly so please contact the lime team for more information regarding pricing.
Sizing Profile:
Peak sizes 175/150/230; and size distribution: 110-1%, 150-5%, 175-14%, 200-18%, 230-32%, and 250-30%.
Quality:
Heavy rainfall is expected to pose a potential quality risk during the upcoming week, as the fruit may remain wet and damage could occur during the harvesting process (oil spot).
Looking Ahead:
For the late March harvest, a significant amount of medium-sized fruit can be observed on the trees. This fruit is expected to be harvested with good quality, supported by the moisture retained in the foliage and soil due to the expected rainfall conditions. For the month of April, we anticipate reduced volumes, as this crop bloomed in December during a period of heavy rainfall and low temperatures. However, thanks to the strength of our grower network, we are confident in maintaining a solid supply and securing a steady flow of medium-sized fruit to meet the needs of our key programs.
We are now on week 12 and volume on red mangos out of Oaxaca remains available. Sunken shoulder, scarring, and advance maturity have been reported from the field. Overall shrink in packing houses keeps increasing and is projected to be around 40%. For several growers, this volume will start to decrease at the end of next week. Between quality issues, National markets and weather, we see a decrease in volume happening as we enter Holy Week. Michoacan is just getting started with Tommys; these look to have better quality and the main sizes from this region will be 9/10/12s.
SUPPLY MEETING DEMAND FOR PAPAYA IN THE USA MARKET.
Conditions remain good at the farms with enough supply to service demand. More volume arriving this week versus last week with growers seeing stable yields and less quality issues. Internal Mexican market remains good and will keep the overall availability of fruit being exported just right out of Mexico. Supply for at least the next two weeks for papaya production is expected to be stable with good papaya weather improving yields and harvest conditions. Prices slightly lower in the U.S. market and should remain stable through March.
Inventories showing less availability to offer.
Majority of sizes are between 6–12s with good surplus fruit.
Quality is reported as good with shorter shell life, stem issues, and lower color.
Color 25%- 50% / 12-14 brix at point of shipping. Ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook: Forecast has conditions for less supply for the next two weeks.
Market Intel: Enough supply to service demand.
Fruit Condition: Some speckling and some scarring, with mostly clean skin.
We are now shipping pears from Oregon and Washington State, where we are loading Bosc, Anjou pears, and red pears. Overall, we have a fantastic pear crop and will have lots of fruit to promote at good prices all season. The Anjou and red pears are projected to be year-round this year and will be promotable through at least June. The Bartletts have finished up out of the Northwest and there are now new-crop imported Bartletts from Argentina that are available on the East Coast. Pricing and quality are both attractive on this variety and I expect them to remain promotable for the next several months. Overall, the pear category will be very promotable the next several months.
Supply Just Meeting Demand in U.S. Market.
Watermelon supplies remain tight as Southern Mexico is winding down on both mini watermelons and watermelons. The quality remains good, but you see some issues this time of year with lower brix and bruising due to the shorter growing days and transit distance. Northern Mexico will start in the middle of April. Offshore is going with limited supplies. Florida will start at the end of March with lighter supplies. The cold weather in Florida a couple of weeks ago pushed the crop for Arcadia back a couple of weeks and supplies will be better in May.
We are now shipping organic Gala, Honeycrisp, Cosmic Crisp, Fuji, Granny Smith, and Pink Lady apples out of Washington State. Overall, the organic apple crop is mirroring the conventional crop on both quality and size. The tightest varieties are the organic Gala and the organic Honeycrisp. The most promotable varieties this season look to be the organic Fuji and the organic Pink Lady. Recently, the markets have been tightening on most varieties, and prices have been increasing as a result. Expect this trend to continue over the next couple of months. We expect to have supplies into the summer on most varieties this season.
Once again, the weather has turned on a dime in California, and the organic citrus market is going to turn fast. Now that those rains that hit us have passed, the weather warmed up. As expected, the size profiles increased in size, and we are seeing very little if any 113s or 138s available. The next issue we are seeing now is puff and crease along with hollow heart in the navels. It is said that there is going to be about a 60% loss in supply due to these issues and navels could finish in the next three weeks. Lemons and grapefruit have not been hurt like the navels, but supply has tightened and markets have firmed up.
Now that we have seen what the weather did to the crops in the Southeast, the organic dry vegetable market has become limited. Mexico is the main supply now and markets have jumped in pricing. Some items are still available, but some are very hard to come by. With that said, pre-books are really recommended now.
Organic minis will start at the end of April out of Northern Mexico.
We are going to start to see some changes in the organic onion market. Supplies are starting to get tight on supply and demand is picking up. You are still able to see supply coming out of Washington, but some shippers have finished at this point. Pricing from Washington is going up some as this supply is drying. There are still onions available out of California but mostly on red onions. Our program out of Hollister is going to go for about 4 more weeks.
We have a good organic pear crop out of the Northwest this year and are currently shipping organic Bosc and organic Anjou pears. The overall crop on all pears looks very good this year and we will have lots of fruit to promote well into spring.
Supply Regions: Organic potatoes are currently shipping from Washington, Oregon, and Colorado.
Availability: There is plenty of supply across all varieties (russet, red, yellow, fingerling, etc.). No expected interruptions right now. By the end March, we will start to see some issues with quality if they are not graded out well. By April, we will see certain varieties start to dry up until California new crop starts.
We have officially finished our hard squash program out of Hollister for the season. We will be back into new crop in late April. For now, you can find hard squash in most varieties in Nogales. We will also start to see some new crop out of the Central Valley of California by late April or early May.
Now that we are in the new year, the sweet potato market should start to change a little. Shippers will check all their inventory for the rest of the season and will adjust the market according to their supply of each variety and sizing. The quality of what is left is still outstanding and should hold in storage for the next few months. If you are looking for a promotional item, sweet potatoes would be great!
In February, West Coast conditions largely followed historical trends. Increased capacity returned to most California regions, which helped bring costs down from January levels. Early in the month, winter weather in the Midwest and Eastern parts of the country briefly disrupted flows as equipment struggled to return to California, but the network has largely normalized over the past two weeks.
Even traditionally tighter regions such as Arizona and the Pacific Northwest have begun to soften. As we enter the final month of Q1, we expect California capacity to continue increasing, driving further cost reductions both within intra California lanes and outbound long-haul corridors. Pacific Northwest and Arizona should also ease, though likely at a slower pace; maintaining adequate lead times will support coverage, especially with ongoing winter impacts in the Pacific Northwest. Notably, an avalanche in Reno, Nevada, caused disruptions during the third week of February. In March, we expect growing regions to begin ramping up toward late March and early April.
The Northeast states have seen a decent rebound back to "normalcy" in the past couple of weeks with freight being increasingly prebooked and day-of freight decreasing overall every day. Expect this to continue, barring any other major weather impacts this winter. The Southeast is back to regular seasonality after the floral push out of that area with a soft market expected until the produce season is ready to kick off. That being said, initial reports are that the cold weather in Florida and Georgia a few weeks ago has affected the product and killed a decent amount of it, forcing replanting. Expectations right now are that the produce rush is going to be about a month late with middle to late April being the expected kick off point compared to a typical middle to late March start time.
GLOBAL UPDATES
OCEAN TRENDS - Global Ocean networks remain volatile. Red Sea/Suez disruptions and security-related closures in the Gulf are pushing Asia–Europe and MENAT cargo around the Cape of Good Hope, extending transits and tightening effective capacity. U.S.-bound demand is uneven post–Lunar New Year, with blank sailings being used to balance capacity. Reefer demand stays resilient with equipment tightness on Latin America lanes, especially during peak produce season.
TARIFF IMPACTS - On February 20, 2026, the U.S. Supreme Court ruled that the International Emergency Economic Powers Act (IEEPA) does not authorize the President to impose tariffs, invalidating IEEPA-based duties. Within hours, the Administration announced global tariffs under Section 122 of the Trade Act of 1974. Section 122 tariffs are temporary and, absent renewal, expire after 150 days (projected through July 23, 2026). Importers that paid IEEPA tariffs may be entitled to refunds, pending executive implementation and potential litigation over mechanics.
DEMURRAGE/DETENTION CHARGES - Following a D.C. Circuit decision on September 23, 2025, the Federal Maritime Commission removed 46 CFR 541.4 (the "properly issued invoices" provision) from its Demurrage and Detention Billing Requirements. All other requirements remain in effect (invoice data elements, 30-day issuance deadline, and dispute windows).
REGULATORY & COMPLIANCE LANDSCAPE - FDA updated its General Food Labeling Compliance Program (CP 7321.005) to align inspections with current allergen and labeling rules. Separately, FSMA 204 (Food Traceability Rule) compliance was proposed to be extended and Congress directed FDA not to enforce the rule before July 20, 2028; however, many retailers are already requiring end-to-end traceability across broader product sets and faster timelines than FDA’s baseline
ISPM-15 WOOD PACKAGING PROTOCOLS (UPDATED 2026) - Effective January 1, 2026, APHIS and CBP resumed full enforcement of the ISPM-15 hyphen requirement in the IPPC mark (hyphen between country code and producer code). No soft enforcement period was provided. Noncompliant WPM may be held, re-exported, or penalized.
For more global freight insights, please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/)
Floral supply remains steady following record Valentine’s Day sales, with production and outbound volumes holding consistent across key growing regions. As we move further into March, volumes are expected to gradually increase in preparation for the next major floral holiday, Easter. We anticipate a steady ramp-up in shipments over the coming weeks as suppliers begin staging inventory to meet projected holiday demand.